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One of the reason why the newspaper’s business is dying.

November 12, 2009

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Instead of buying several costly advertsing pages in the us media landscape for their new campaign,the French water brand Evian has partnered with BETC 4D and launched a website site evianliveyoung.com

Called “Live Young”  and directed by the award-winning Michael Gracey, the video portray happy babies roller break-dancing to a remix of the hit “Rapper’s Delight” by hip-hop producer Dan the Automator.

Already 11,8 millions allows Evian, a global french brand, to reach consumers worldwide in a way that traditional media cannot.

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