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Carla Bruni Sarkozy From Supermodel to First Lady

November 17, 2009
EXCLUSIVE - Carla Bruni-Sarkozy arriving at the TV show 'Vivement Dimanche' in Paris
Carla Bruni-Sarkozy arriving at the TV show ‘Vivement Dimanche’ in Paris, France on November 4, 2009
Bio from the French Magazine Paris Match

Though the French profess a certain disdain for Sarkozy’s unpresidential style, they clearly cannot get enough. “Carla has led many lives,” the noted journalist Christine Ockrent, whose companion, Bernard Kouchner, is the French foreign minister, tells me. “She’s a kind of alpha female. She was never a courtesan like Pamela Harriman—she was more like a female Don Juan.” Carla Bruni is no stranger to privilege.

In the opening scene of her sister Valeria’s semi-autobiographical film, It’s Easier for a Camel … , the female protagonist goes to church to confess, “I am rich—I am very, very rich.” Bruni was born into one of the industrial dynasties in Turin. The family fortune came from the ceat company, which produced electrical cable. Alberto Bruni-Tedeschi, the patriarch, however, was as much a composer and art collector as a capitalist. “He could converse on anything from A to Z,” says a family friend.

Carla’s extroverted mother, Marisa, who appears in Valeria’s films, was a concert pianist. Carla, Valeria, and their brother, Virginio, grew up on a vast estate outside the city. Carla studied piano, violin, and guitar. “Ours were not the kind of parents who would spend time with children,” she tells me. But neither, she adds, were they interested “in the power of money. Maybe because my parents were artists.

I remember that every time my father had to choose between increasing his business and going to the museum he would go to the museum, and I think that was transmitted to us.” In 1975, when the Red Brigades were kidnapping wealthy individuals, Carla’s family moved to Paris, where she attended an Italian school and received a French baccalaureate. Her parents expected her to continue her studies, but she soon tired of the 37 Métro stops it took to get to classes on art and architecture, and she couldn’t wait to be on her own. So when her brother’s girlfriend, a model, told her to try modeling, she made her move. “What I wanted was to be free, independent of my parents,” says Carla. “Modeling is a fast-acting job—right away you get to work, and you learn in two or three months by working.” That became her pattern: take on a big challenge, learn fast, and land on top.

Garden Party at Elysee Palace - Paris
French First Lady Carla Bruni-Sarkozy arrives at Elysee Palace in Paris, France on July 14, 2009 after the Bastille Day military parade on the Champs Elysee avenue
Carla Bruni Sarkozy on the web

Though its bugging from time to time since its launch thanks to high traffic, Carla Bruni-Sarkozy website,carlabrunisarkozy.org, made its ranks within a bunch of other highly read political news websites.Among them the artistically acclaimed Segoléne Royal’s website, she was a presidential candidate for 2007.Club Villepin.fr, the former Prime Minister website and Elysée twitter account ..etc

A start with bugs and media coverage, discovering a design with pastel colors, clean, inspiring glossy upscale,the French quickly drawn the parallel with “ Your desired Future’ Ségoléne Royal website which has caused an overnight media firestorm.But not so fast, the comparison stoped at the design similarities, Segolene Royal being a left -wing politician as opposed to Carla Bruni Sarkozy whom married a right- wing politician.

Mandela Day: A 46664 Celebration Concert - Show
Carla Bruni-Sarkozy performs during the Mandela Day

While the singer has already a site dedicated to her albums, this new portal, created by Zeni, the agency’s Web Keyrus group, leans on her other hats – each with its own color code: Ambassador activities for the Global Funds against AIDS, those of her foundation which are aimed to “facilitate access to culture, education and knowledge to fight against social inequalities, and Finally, Carla, first lady.

It gives a homepage  where we can pretty much find everything from  an article listing the “10 things to know about AIDS,”  to another on the culture in prison or the story of her day with Michelle Obama in Pittsburgh and an interview with Jean-Paul Gautier, etc..

“In many parts of the world, when one hears the name” Carla “, it is likely to be Carla Bruni-Sarkozy. But since December 15, 2007, where she was seen with the president, its has  dramatically increased, she’s more popular as ever.

Official Welcome Ceremony For President Sarkozy
President Sarkozy, Queen Elizabeth II and Carla Bruni-Sarkozy watch a ceremonial welcome at Windsor on March 26, 2008 in England

carlaburnisarkozy.org

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