Posts Tagged ‘Accenture’

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“Accenture surely know what it takes to be a good Tiger”

December 19, 2009

Accenture Drops Tiger Woods From Advertising Campaigns, Signs Still Remain

As Tiger wood’s private life remaining a daily distraction topic on Tv talk shows and website,Accenture applied in less than one week the basic principles of public relations damage control.

First, as they wanted him to completely disappear, they litterally ordered all employees to tear down all the posters that say” We Know what it takes to be a good Tiger” and replaced by an anonymous skier on the company’s website homepage.

By Monday Afternoon, any visible Tiger Wood’s poster was removed by staff members in their New York office.The next day marketing and communication employees around the world were asked to “dump” any remaining Tiger-emblazoned poster.

Accenture’s spokesman said they didnt tell all of its 177 000 employees to dump their Tiger’s Tshirts, caps, and cheap souvenir away but the company’s intention is to ensure they are no longer using it internally or externally.That meant telling staff members in a e-mail message to review their pitchs and slides shows to ensure that they no longer include Tiger Wood.

On Sunday the company proclaimed that Mr Woods was no longer the right representative for its advertising and began scrubbing his name away even though, ironnically, Tiger Woods was selected wednesday as Athlete of the Decade by U.S sports editors.