Posts Tagged ‘AOL’

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Vevo.com sending to Hell MTV [Media War]

December 9, 2009

Singer Rihanna attends the launch of VEVO, the world’s premiere destination for premium music video and entertainment at Skylight Studio on December 8, 2009 in New York City.


An advertising blitz by Vivendi’s Universal Music Group and Sony Music Entertainement, two music giants alon with Abu Dhabi Media Co. hoping that their new website, Vevo.com, will finally send to hell any idea that MTV is a place for top flight videos.The idea is to create an MTV for the digital age, a music site where all the latest and archived videos can be found.

As music companies are loosing revenues and profits at a rapid tick due to the combined impact of falling sales CDs, online piracy and the lack of creativity.Recording companies are experimenting with new ways of distributing their music online through ventures such as VeVo.It will show videos for free, supported by ads.While Google Inc’s Youtube has been an important music discovery tool fro the record companies, it has failed to attract premium advertising dollars.But Vevo just landed the sort of blue-chip brands that have shied away from Youtube because of the high production avlue of the videos, and the top flight artists they feature.

Indeed, Vevo launched with the support of nearly 20 new advertising partnerships, including names like McDonald’s Corp, MasterCard Inc, AT& T Inc. and Nissan Motor Co.’s Infiniti brand of luxury cars.These advertisers will pay a near premium rate around of $20 to $45 for every 1,000-page views, Vevo Chief executive  Rio Caraeff said in the interview.

Over the next year , as current licensing deals expire , Vevo’s player will gradually replace online videos that are on artist Web sites and other online destination such as AOL.The Vevo Web site and player will also have links to allow viewers to buy songs from Amazon.com or Apple Inc.’s iTunes.Links to artist merchandise will point to Bravado, Universal’s online retailing company.

Source: Reuters, Forbes.com

Coverage of VEVO Launch

Vodpod videos no longer available.

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Tuesday News Round Up

November 10, 2009
1257782841_gosselin-johnston-290credit : New York Daily News

Our  favorites two famewhores who will use anything in their obsession for attention explained us that they were totally made for each other.Jon Gosselin and Levi Johnston appeared together in Times Square in NYC on Sunday. Levi was in town for his Playgirl shoot when he says he ran into Gosselin, who was in town filming commercials. The two posed for photos in near-identical pea coats. “You never know when celebrities turn up,” one onlooker marveled.We might accidentally see in horror and amazement Jon Gosselin showing it all before the camera for the next Playgirl issue ;a prerequisite for landing a scary movie gig in Hollywood.

Rupert Murdoch says he wants one of his children to succeed him at News Corp. “I am sure one of them will emerge,” he says. “It would be nice.” His family, with about 40% of the voting rights, will “have a lot of say.” Murdoch, 78, adds that he will step down “when I start to lose it.”Meanwhile he told Sky News interviewer David Speers that he will remove his news sites — The Wall Street Journal, The New York Post, The Times of London and many more — from Google’s search index.Watch the interview

AOL is appointing Susan Lyne, the former CEO of Martha Stewart Living Omnimedia, to its board of directors, as the online company continues to put its leadership together ahead of its spinoff from Time Warner. The spinoff is still expected before year-end.

Village Voice Media, the publisher of 14 local U.S. publications, including the 54-year-old Village Voice, is focusing on growth in Internet advertising, with its recently launched Voice Local Network. The Internet side of the business is up 75% from last year.

And Gabourey Sidibe a plus-size, African-American actress with less-than-perfect features – fits no casting agents definition of a leading lady. But she is not deterred. I never wanted to be an actress, said Sidibe, 24, the star of the just-released Precious, whose understated performance as an abused, 350-lb, illiterate teenager has garnered critical acclaim and unexpectedly catapulted her onto the shortlist of potential Oscar nominees

Andre Agassi is primarily concerned with Andre Agassi, according to a New York Times review of his ghostwritten autobiography Open. Reviewer Janet Maslinwrites that Agassi’s interests do not extend far “beyond tennis, more tennis, the misery of tennis, the way sportswriters misunderstand tennis and the irritating celebrity that tennis stardom confers.”

Other admissions from the book: Agassi took crystal meth in 1997, the worst year of his career; he’s lied about his love of tennis to interviewers over the years; and his frosted mullets may have included portions of toupee. Maslin calls the book “anticlimactic” but says it is saved by “somebody on the memoir team” with “great gifts for heart-tugging drama.

source: LevineBreakingNews