Posts Tagged ‘branding’

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Eva Mendes Is Too Hot For SOHO (NYC) !

November 8, 2009

*Nov 03 - 00:05*

I was pretty surprised when I saw this ad the other day. It’s like we’re back to the Jesse Helms days where we have advertising that’s baiting censorship for sensationalism.Below, find the other controvercial Ad portraying a threesome which ran in NYC because NYC is the largest city in the US, and it was guaranteed to be noticed by hundreds of people.But let’s face it, sex has been used as an advertising tool for a really long time and its works well…case in point everyone in the city is goshing about .

A sexy new Calvin Klein billboard in the heart of SoHo is drawing the ire of some spectators – and lifting the spirits of others.The underwear ad shows a sweaty, glistening Eva Mendes in sheer lingerie, tugging at the boxer briefs of a studly man.The sultry billboard on Houston and Lafayette Sts. is one of a series of Calvin Klein ads that has raised eyebrows in the neighborhood.

“Some of us don’t want to expose our kids to something like this – it’s borderline pornography,” said Carl Wilson, 55, an MTA worker from Queens.

“I think it’s sexy as hell,” said Carlos Gamez, 24, who works at the nearby Adidas store. “It makes me want to go out and buy some drawers like that. This one was way sexier than any before.”

Calvin Klein pulled an orgy-themed ad in June after taking heat from neighbors and a Christian advocacy group. That billboard showed a teenage girl in a threesome with two young men – and another passed out nearby. Fans of the sexy ads say the new one is hotter than any that came before.

“It looks great, this new one. It’s more sexy then the ones before,” said Pepito Patamine. 48, of Queens. “If they want to sell panties, it’s perfect.”

Calvin Klein has a long history of advertisements that push the envelope. They pioneered the “heroin chic” look in the 1990s with strung-out-looking models, complete with pale skin and dark circles under their eyes. A Calvin Klein television ad featuring Mendes was banned from American airwaves last year. NYdailynews.com


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Queen Latifah ft Missy Elliott – Fast Car [A FORD MUSTANG AD]

October 20, 2009

The queen, Queen Latifah that is, has released a new music video featuring Missy Elliott called “Fast Car”.At first sight, I found the song good, rocking not to mention that Im huge fan of Latifah,but while looking closer I was bewildered by something : on the entire set she’s heavily promoting with style and class the New Ford Mustang.Unsuprisingly,the song is called ” Fast Car”.Check the piece and you can clearly see the Ford Mustang branding angle that this video will have.I’m left with one question : If a major struggling company like Ford – they signed a branding partnership with Queen Latifah – is the one to please for an Artist, what happens next ? Corporate songs ?