Posts Tagged ‘Looking At Camera’

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Another Bankruptcy Tale : Marck Ecko

November 16, 2009
Marc Ecko Hosts "All In For Tikva" Casino Night

I didnt even seen it passing in my news channel, so many bankruptcy tales are going on thanks to the recession that  its  impossible to keep it up with all.While i was browsing the medialanscape to get my traditionnal morning news i stumbled up on an article from the NYP reporting the lost control of Marck Ecko’own brand last september of this year.

As reported the hip-hop clothing kingpin  signed over a 51 percent interest in the Marc Ecko brand to Iconix, a New York company that owns a slew of fashion brands including Joe Boxer, Candie’s, Rocawear and London Fog.Ecko this year had laid off workers and auctioned off his watch trademarks and Avirex brand to raise cash in order to pay creditors.

Why is that a surprise ? Marcko made his way through  fashion retailing because  at the time he had a very good concept and there was an untaped market for urban clothing.Since things has evolved, he became a big spending party boy wich itself has completely thrown him out of touch with the “real urban market”.As an economist told me once the sole key to make your business profitable is control and reduce small costs like paper, power, cars, leases, pen…its theses insignificants costs once managed that make your way to fortune.Hence why Si Newhouse canceled Conde Nast’s famous Christmas lunch for the second year in a row and  hired a crisis management expert to reduce drasticaly costs, read no more “Pellegrino, Orangina, Red Bull, Fidji water” for Condenast cafeteria.

Sources said Ecko is still struggling to lease out pieces of his luxurious 280,000- square-foot headquarters in Midtown, which houses everything from a recording studio to a basketball court.Basically, Marck Ekco is best single encapsulated by all the things you should avoid to do once you head a business.

“I’ve had a crazy, wild ride. I’ve done a lot of things that have been naive,” Ecko told The Post. “I’ll take my lumps for a lot of things that, in retrospect, were a little indulgent. Life happens. I don’t regret any of it.”

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Last Day in Beverly Hills

November 8, 2009
March Of Dimes 4th Annual Celebration Of Babies
Actress Halle Berry attends the March of Dimes’ Fourth annual Celebration of Babies at the Four Season Hotel
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Everybody comes to Hollywood

November 3, 2009
Breakthrough Brit Week - "Welcome To Hollywood" Breakfast With Tanya Kersey

As Madonna Put it so well ; “Everybody comes to Hollywood.They wanna make it in the neighborhood.They like the smell of it in Hollywood.How could it hurt you when it looks so good”.Well,Tanya Keyser (Public Relations) think same thus she organised  an event -‘Welcome To Hollywood’ breakfast- yesterday morning at Cecconi’s Restaurant aimed to show us how inspiring and cute her talent pool is.Besides being another boring publicity stunt for her clients, the idea of showcasing new talents is not a bad one, except it could  have been more appealling  if we had at the same time a press release or a footage.Just in case we wanna know a little bit more than a picture and a name.Aren’t they cute ?

More pictures.