Posts Tagged ‘marketing’

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An American Finds Love in Paris

November 21, 2009

J’adore,c’est vraiment excellent….Its beautiful, Paris is still the coolest city to live in, once there you truly appreciate “life”, you have this sense of being part of a real human world as opposed to other individualistic big cities( NYC, London…)

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Brazil takes off [how to sell magazines]

November 12, 2009

A sweet cover for A special report on Latin America’s big succcess story or how to sell magazines this year being an economic mess, the next year a deficit one.This week’s new edition of The Economist is now available online

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One of the reason why the newspaper’s business is dying.

November 12, 2009

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Instead of buying several costly advertsing pages in the us media landscape for their new campaign,the French water brand Evian has partnered with BETC 4D and launched a website site evianliveyoung.com

Called “Live Young”  and directed by the award-winning Michael Gracey, the video portray happy babies roller break-dancing to a remix of the hit “Rapper’s Delight” by hip-hop producer Dan the Automator.

Already 11,8 millions allows Evian, a global french brand, to reach consumers worldwide in a way that traditional media cannot.

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Eva Mendes Is Too Hot For SOHO (NYC) !

November 8, 2009

*Nov 03 - 00:05*

I was pretty surprised when I saw this ad the other day. It’s like we’re back to the Jesse Helms days where we have advertising that’s baiting censorship for sensationalism.Below, find the other controvercial Ad portraying a threesome which ran in NYC because NYC is the largest city in the US, and it was guaranteed to be noticed by hundreds of people.But let’s face it, sex has been used as an advertising tool for a really long time and its works well…case in point everyone in the city is goshing about .

A sexy new Calvin Klein billboard in the heart of SoHo is drawing the ire of some spectators – and lifting the spirits of others.The underwear ad shows a sweaty, glistening Eva Mendes in sheer lingerie, tugging at the boxer briefs of a studly man.The sultry billboard on Houston and Lafayette Sts. is one of a series of Calvin Klein ads that has raised eyebrows in the neighborhood.

“Some of us don’t want to expose our kids to something like this – it’s borderline pornography,” said Carl Wilson, 55, an MTA worker from Queens.

“I think it’s sexy as hell,” said Carlos Gamez, 24, who works at the nearby Adidas store. “It makes me want to go out and buy some drawers like that. This one was way sexier than any before.”

Calvin Klein pulled an orgy-themed ad in June after taking heat from neighbors and a Christian advocacy group. That billboard showed a teenage girl in a threesome with two young men – and another passed out nearby. Fans of the sexy ads say the new one is hotter than any that came before.

“It looks great, this new one. It’s more sexy then the ones before,” said Pepito Patamine. 48, of Queens. “If they want to sell panties, it’s perfect.”

Calvin Klein has a long history of advertisements that push the envelope. They pioneered the “heroin chic” look in the 1990s with strung-out-looking models, complete with pale skin and dark circles under their eyes. A Calvin Klein television ad featuring Mendes was banned from American airwaves last year. NYdailynews.com


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