Posts Tagged ‘premium advertising’

h1

Vevo.com sending to Hell MTV [Media War]

December 9, 2009

Singer¬†Rihanna attends the launch of VEVO, the world’s premiere destination for premium music video and entertainment at Skylight Studio on December 8, 2009 in New York City.


An advertising blitz by Vivendi’s Universal Music Group and Sony Music Entertainement, two music giants alon with Abu Dhabi Media Co. hoping that their new website, Vevo.com, will finally send to hell any idea that MTV is a place for top flight videos.The idea is to create an MTV for the digital age, a music site where all the latest and archived videos can be found.

As music companies are loosing revenues and profits at a rapid tick due to the combined impact of falling sales CDs, online piracy and the lack of creativity.Recording companies are experimenting with new ways of distributing their music online through ventures such as VeVo.It will show videos for free, supported by ads.While Google Inc’s Youtube has been an important music discovery tool fro the record companies, it has failed to attract premium advertising dollars.But Vevo just landed the sort of blue-chip brands that have shied away from Youtube because of the high production avlue of the videos, and the top flight artists they feature.

Indeed, Vevo launched with the support of nearly 20 new advertising partnerships, including names like McDonald’s Corp, MasterCard Inc, AT& T Inc. and Nissan Motor Co.’s Infiniti brand of luxury cars.These advertisers will pay a near premium rate around of $20 to $45 for every 1,000-page views, Vevo Chief executive ¬†Rio Caraeff said in the interview.

Over the next year , as current licensing deals expire , Vevo’s player will gradually replace online videos that are on artist Web sites and other online destination such as AOL.The Vevo Web site and player will also have links to allow viewers to buy songs from Amazon.com or Apple Inc.’s iTunes.Links to artist merchandise will point to Bravado, Universal’s online retailing company.

Source: Reuters, Forbes.com

Coverage of VEVO Launch

Vodpod videos no longer available.